UNIQLO’S CHARI-TEES SAVE JAPAN!

Posted by Bethan Holt and Fashion Junior at Large

Charity t-shirts are not always the coolest – harsh but true. However, everybody knows the place to go for cool t-shirts is Japanese wonderbrand Uniqlo. So it makes perfect sense that Uniqlo have teamed up with Vogue Nippon to help Save Japan. Unveiled at the brand’s AW11 press day yesterday, this latest t-shirt project is one we feel is worth investing in, not only for the cause but because they are very good T-shirts. The creatives behind the T-shirts include Queen Gaga and everyone’s favourite Uncle Karl. The 10 tee designs will be available in store from 25th June, and Uniqlo have pledged a donation of 100 million yen (approx £750,000) towards relief efforts in the areas most affected by March’s earthquake and Tsunami.

We were really impressed by the unique designs, the common thread in all the designs is the message of love, solidarity and hope. Some are more fashion-y others are more conservative. Weirdly, one of the coolest is by 80s icon Cyndi Lauper (LOVE her). It’s bright and cheery, embodying her inimitable personal style. It is perhaps a little known fact that Ms. Lauper is a huge fan of all things Japanese and visited Japan in the wake of the recent disaster. 

Karl Lagerfeld’s design is somewhat of a departure from the formal Chanel aesthetic; he has fused the Japanese flag design with a sunny, happy landscape, and written the simple message ‘Love’. Meanwhile, Alber Elbaz has added a little Lanvin fun to proceedings with a his sweet personal message decorated with cute hearts.

UN goodwill ambassador Nicole Kidman’s expressed her inner Picasso with a beautiful design featuring an outreached hand offering love and support to Japan.

Blake Lively, Charlize Theron, and Orlando Bloom also leant their scribbles to the project, along with Victoria Beckham and Gwyneth Paltrow. Nicola Formichetti (who worked with Uniqlo pre-Gaga, and still styles their seasonal lookbook) posted a picture of himself wearing his customised Gaga for Uniqlo design.

The tees will be on sale from 25th June 2011 at £12.99 each.

Images: Uniqlo/Nicola Formichetti