Showing posts with label Fashion Targets Breast Cancer. Show all posts
Showing posts with label Fashion Targets Breast Cancer. Show all posts

Tuesday, March 30, 2010

THE BRITISH HIGHSTREET TARGETS BREAST CANCER, AND DOES A GREAT JOB!

Posted by Fashion Junior at Large

When I was 15 I used to wear my Fashion Targets Breast Cancer t-shirt relentlessly (I think I was inspired by the troops of celebs showing their support for the cause on GMTV. Bit embarrassing really!). It's amazing to think that the t-shirt campaign - originally started by Ralph Lauren in memory of a close friend - has been going strong since 1996 and has raised over 10.5 million for Breakthrough Breast Cancer.

This year the Wear Your Support campaign has revamped the t-shirt formula, collaborating with Topshop, M&S, River Island, Whistles, and mywardrobe.com amongst others, to produce black and white themed pieces.

Warehouse, £25

Olivia Rubin, mywardrobe.com, £257

Whsitles, £75

Kylie was the perfect choice to front the campaign (shot by Mario Testino). She looks beautiful doesn't she?


30% of all sales will go to Breakthrough Breast Cancer, and you can get yours in store or online today.