HAIR + LINER

zenska + jacek zajac

Two toned

My look of the day. The whole outfit is from the H&M pink label collection, the bag is from See by Chloé and the scrabble ring is from Vipxo.

TOP PICKS FROM THE BIG WARDROBE

Posted by Fashion Junior at Large

It's Day Three at the Westfield Big Wardrobe, and I decided to have a snoop around each individual wardrobe and pick out the cream of the crop. If you are heading down this weekend, be sure to check out these beauties...

Ted Baker

Lovely summer brogues....

A stunning shift dress featuring the print of the season

Chelsea Girl

Enjoyable retro displays and fun shoes...

...along with this perfect lace summer dress with angel sleeves. Very Florence-ish. 

Pauls Boutique

If you are brave enough, green denim hotpants for when the weather decides to warm up! 

Firetrap

You can enter a draw at the Firetrap wardrobe to win £500 worth of their delectable denim

Or you could opt for the leather jacket of dreams!

Delicious!

DKNY

Super hot pink skinnies - must have item of the moment! 

French Connection

There are a lot of giggles to be had at the French Connection wardrobe - not only a lovely selection of clothes, but the opportunity to win the entire wardrobe just by entering a draw. 

Not forgetting the infamous 'cat's cradle game' as mentioned yesterday, where you have to complete an Eiffel Tower in less than a minute in order to win a beach bag. I tried it out....

And promptly failed. Maybe you can do better? Let us know if you succeed!!

There are loads of great things to see, do and shop - not forgetting the fashion show on Saturday, which will feature looks from Ted Baker, DKNY, Kurt Geiger, Coach, Accessorize, Oasis, Warehouse, Mango, Next and New Look. There will be all kinds of trends on show, including Seventies, Festival and colour pop styles, so come down for your summer inspiration! The first show is at 1.30pm on Saturday and if you scan the front row, you might just spot the Fashion Editor at Large...

HIGH WAISTED

stylesightings

Pink inspiration

FASH JUNIOR GETS A MAKEOVER @ THE BIG WARDROBE

Posted by Fashion Junior at Large

Working in fashion land generally means no two days are the same, which is great, but it also means that sometimes your job description can be a little...flexible.

Fashion Junior at Large: Blogger, assistant, part time model?!

I do love it when the Fash Ed comes up with one of her 'schemes'. So today I found myself in the Westfield Big Wardrobe, with my fairly distinct personal image entrusted to the hands of hair and make up artistes.

 The Go Style area at Westfield's Big Fashion Wardrobe

Before: do I look a little bit nervous to you?

Now, it's safe to say I'm a little picky when it comes to my look; in particular the hairdo that led Brix Smith Start to christen me 'Kandifloss'. What can I say, I enjoy a bit of backcombing. So I was a little bit afraid at the sight of many a GHD. However, the lovely Haf of the Ginger Group vowed to give me bubbly, voluminous hair that no tail comb could ever achieve, and she dutifully set to work untangling the crispy hairsprayed cobwebs that masquerade as my actual hair.

Work in progress...

It was truly a work of curl-tastic art.

About half way through the curling procedure we decided to go a bit mad and attempt a full on Sandy from Grease look, so the curls got steadily bigger. By this time a small crowd had gathered to watch the tongmaster at work as she produced platinum ringlets. The final look was definitely something I could never hope to achieve without her expert skills!

 The Make Up Store's vibrant eyeshadow selection: which to pick?!

Next up, I popped to the Make Up Store's multi-coloured stand for some seriously vibrant lipstick, an eyeliner touch up and some coral blush. The kind people at Firetrap loaned me a wonderful leather biker jacket (which, to be honest, I didn't really want to give back) and all I needed was a handsome bequiffed fellow to play my Danny...

Did somebody say Katie Waissel? 

 ...unfortunately, that particular fantasy didn't happen, but I did get to try out some Tyra-approved moves and work an imaginary red carpet, which was fun. Check back tomorrow for the finished results!

In the meantime, the photo area will be open until Sunday, so why not have a go yourself? Remember to 'smize!'

Also, if you want to check out the photo-finish of your fashion finds at the Big Wardrobe, don't forget to try out the Tweet Mirror too, which some of you may have seen in action on the Queen Of Shops 'Secret Service'. It's all good fun! 

PS I'm looking forward to meeting new friends from the blogosphere at the Go Blog! tutorials tomorrow. See you there! 

Photos: Mimi Richman

IN THS WEEK'S GRAZIA...

Posted by Fashion Junior at Large

...read all about this season's high street hit, the Whistles Carrie Skirt. The most tweeted/blogged about item of the moment, apparently. And the frenzy surrounding this skirt looks set to get even more ferocious when two more colour variations are soon to hit shop floors!

JUST GORGEOUS

salt magazine

Jenna Lyons

vanessa jackman

jenna is AMAZING!
absolutely in love with her jacket!
ps- have you seen her brooklyn home?! gahhhhhh so nice!

Bright orange

It is a bit of "between season" weather, so it hard to choose what to wear. Today I mixed shorts from Romwe with a furry coat from River Island to keep me warm. The platforms are from Jessica Simpson, the bag is vintage and the corsage is from H&M.
Don't forget to join the Les Jumelles giveaway in the post below! Good luck!

WESTFIELD'S VERY BIG WARDROBE ADVENTURE

Posted by Fashion Editor at Large

I have a lot of a soft spot for Westfield London. My other half  Mary Portas helped launch it, and during my time as fashion news and features editor at Grazia I came up with the idea the we move the office in there for a week to make an issue of the magazine. It was a mad idea - and we had a total ball doing it. It took popping to the shops during the lunch break to a whole new dimension. We also won a Campaign award for doing it!  As a result of all the Westfield involvement ( I was on site in a hard hat before launch, and live locally) I've spent more time than is seemly inside this wonderful behemouth of a shopping centre. And yes, I like it.

So I was happy to say yes to working on a project with the Westfield gang this week. The project, as evidenced by the above photograph, is called "Big Fashion Wardrobe". The location is the same spot Grazia built our very real working office, and it is there for fashionistas to have a deeper experience of shopping at Westfield. It is also rather good on the feet as it is all in one space.

Chelsea Girl is there at Big Fashion Wardrobe - flashback to the Eighties! I'm sure I had a phone like that when I was a kid and dreaming of being able to shop at Chelsea Girl

The idea of the Big Fashion Wardrobe is to get fashion conscious girls and women to come in and engage with some of the brands who have stores at Westfield - the bonus is the stores have exclusive product and special offers it would be unseemly to ignore. Reiss, French Connection, River Island (who are in the midst of reviving Chelsea Girl - what River Island used to be called back in the day) Jaeger, DKNY Jeans and LK Bennett to name a few have Wardrobes in the space.  There is also this attractive shoe wall.

I do like a multi-brand shoe wall.

A view across the catwalk to some of the wardrobes.

The view from above - you can see the various brand wardrobes and runway to the left and centre. On the right in the bottom corner of the picture is the photo studio and make-up area where you can get a makeover and have your 'cover photo' taken - George Langford my fabulous Fashion Junior at Large is doing this tomorrrow and reporting back for  us. Along from the photo area is the bloggers lounge where we will be later this week.  

There is plenty of fun to be had in the midst of all that retail therapy - we particularly love Daisy Lowe's lomography exhibition, all in aid of the British Heart Foundation, and the chance to win a bag at the French Connection wardrobe simply by achieving the perfect cat's cradle 'Eiffel Tower' in less than a minute. Now that's something we haven't tried in a while.  To finish the whole event with a bang, on Saturday 2nd and Sunday 3rd April there will be live catwalk shows all through the day. 

Find out all the details by following @westfieldlondon on Twitter. Or click here. 

More from Big Fashion Wardrobe tomorrow when Fashion Junior at Large gets a makeover - I am looking forward to that!

Crisp, Gold + Color

1. Alexander Wang Handkerchief Tie Dress
2. Marc by Marc Jacobs Retro Sunglasses
3. CC SKYE Mercy Spike Bracelet
4. Rescue Beauty Lounge nail polish in Sheer Pink, Bikini Bottom + Clear Pink
5. Botkier Charlotte Clutch
6. Camilla Skovgaard Saw Tooth Wedge Sandals