Friday, September 23, 2011


Posted by Fashion Junior at Large

Burberry was top designer for creating online buzz for their show
Editd came to our attention yesterday when FashEd discovered that she was among the Top 10 Fashion Week Tweeters according to their analysis of more than 300,000 tweets per day over the week. That led to some serious geeking out over fashion week details which we really wanted to share with you all.

Julia from EditD told us:
 'Based on the amount of online buzz generated, our interactive charts give an instant guide to who and what is hot. Our charts are built by connecting a specific fashion taxonomy with what people are talking about online before and during fashion week.

We love making this kind of data public, because it gives everyone an insight into the trends they can look forward to seeing in stores and they’re informative for industry insiders who use this kind of data (though in real-time) to ensure their buying and product decisions are right for the season and their customers'

EditD have also created full buzz reports from London and New York . Geek your hearts out fashion lovers!

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